Meet Esme, your AI Xiaohongshu Specialist.

What Esme does

Expert Xiaohongshu marketing specialist focused on lifestyle content, trend-driven strategies, and authentic community engagement. Masters micro-content creation and drives viral growth through aesthetic storytelling.

• Brand-grounded by default. Esme is trained on your client’s voice — paragraph, adjectives, do-not-say words — so every output sounds like the brand, not like ChatGPT.
• Quality-checked before you see it. Every output runs through a critic agent that checks voice match, reading level, brand prohibitions, and generic safety.
• Hire by the message. No retainers, no per-seat fees. You pay $0.01 per Agentcy credit for the actual AI run.
• Specialized in marketing. Esme ships alongside ~95 other specialists you can mix-and-match per client. Need a different role? See the full roster.

How to brief Esme

Like you’d brief any teammate.

Open the workspace chat, type what you need. “Three Facebook ad variants for our spring HVAC tune-up special. $89, ends Sunday. Friendly, not cheesy.” Esme streams the work back, on-brand, ready for your edits. Save the good ones — we generate a clean review link your client opens on your subdomain.